District Brand & Style Guide

This Brand & Style Guide describes the visual elements that represent Rochester CUSD #3A, including guidelines and templates required to present a unified brand image and message. Anyone, internal staff or vendor alike, responsible for creating materials of designs is expected to follow these guidelines. By presenting a consistent image and message in our marketing and communications materials, we can communicate our collective vision and capture the spirit that permeates our community.

Every staff member is responsible for protecting the district's interests by preventing unauthorized or incorrect use of the Rochester name and logo.

District Logo

The block R is the approved logo for the Rochester Community Unit School District #3A. To ensure the integrity of that logo, there should be no modifications to the colors, content, graphic elements, or proportions. The block R should always have the word 'Rockets' across the front.

The block R should be clean and legible. It should always be used in its original version and should not be modified for different groups or organizations.

The Rochester Block R logo and all related assets are the exclusive property of Rochester CUSD #3A. Any unauthorized reproduction, distribution, or use of the Rochester Block R logo without express written permission from Rochester CUSD #3A is strictly prohibited. All rights reserved.

Any employee or representative of a Rochester CUSD #3A who would like to request a digital file of the official Rochester logo or Block R logo, should reach out to the Director of Communication:

Jon Hansen

jhansen@rochcester3a.net

Any business, organization, or individual must get permission prior to using registered service mark of Rochester CUSD #3A.

Outdated/

Retired logos

These logos are no longer to be used in any Rochester CUSD schools or school communications. Thus, they are not approved for any activity associated with or connected to the district. Previous iterations of the current block "R" should likewise not be used to maintain district consistency.

While each holds historical and sentimental value, these logos should no longer be used and should be deleted from databases unless express permission is given by the district.

District Color Palette

The choice of orange and navy as the school colors for Rochester CUSD #3A reflects a thoughtful and intentional decision-making process aimed at representing the identity and values of our school district.

Orange is often associated with qualities such as energy, enthusiasm, and creativity. It is a vibrant color that signifies warmth and positivity, qualities that align with the dynamic and engaging learning environment we strive to cultivate within our school community. Additionally, orange is known to promote a sense of motivation and inspiration, encouraging students to embrace learning opportunities and pursue personal growth.

Navy, on the other hand, symbolizes stability, trust, and professionalism. As a deep, timeless color, navy exudes a sense of reliability and dependability, which are fundamental principles upheld by Rochester CUSD #3A. Navy also conveys a sense of tradition and excellence, reflecting our commitment to providing high-quality education and fostering a culture of academic achievement and success.

Together, the combination of orange and navy creates a balanced and harmonious color palette that embodies the values of Rochester CUSD #3A. It represents our dedication to fostering a supportive and inclusive learning environment where students are empowered to thrive academically, socially, and emotionally. Additionally, the use of these colors helps to foster a sense of unity and pride among students, staff, and the wider school community, as they serve as visual reminders of our shared goals and aspirations.

Color Palette

Rochester Type Faces

The use of Winner Condensed Bold, Arial, and Georgia fonts by Rochester CUSD reflects our commitment to a modern, clear, and professional communication strategy. Winner Condensed Bold font signifies strength and innovation, Arial ensures simplicity and readability, while Georgia evokes tradition and academic excellence. These fonts help convey our school's identity effectively and professionally.

The majority of communications coming from the district and schools should primarily utilize Arial and Georgia. These fonts are ADA-compliant and widely recognized by tech companies for their compatibility with screen reading software, assisting those who rely on such tools.

The uniformed use of these typefaces will increase the district's ability to communicate with everyone. Arial and Georgia will be a key component to making sure that anyone can understand our communications regardless of their personal circumstances or any potential disabilities.

Using fantasy and script fonts is discouraged because of accessibility issues created by such files.